Couristan Contract-Hospitality Social Media Strategic Planni

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CAMPAIGN– COLOR VIBES

Month l y posts , th i rd week of month on a Wednesday .

GOAL • Connect and engage targeted aud i ences through the use of co l or and i nsp i rat i on . • Become an author i ty i n co l or t rends , i l l ust rat i ng how se l ected co l ors may t rans l ate wi th i n f l oor cover i ngs . OVERVIEW Des i gn team submi ts a Co l or Pa l et te to represent our exper t i se i n the wor l d of co l or and i ts usage . Co l or Pa l et te wi l l be d i sp l ayed i n mi n ima l i st c i rc l es and Cour i stan poms . Co l or Pa l et te wi l l be submi t ted by des i gn team wi th a spec i f i c Co l or Pa l et te name wi th suppor t i ng verb i age . Exampl e Waimea Water (Does your brand have an assoc iat ion wi th mar ine or technology? Blue tones are t radi t ional l y re lated to these indust r i es and make great combinat ions when appl i ed wi th cont rast ing hues . ) Co l or Pa l et te wi l l v i sua l l y be suppor ted by organ i c/mater i a l photography, as we l l as a stor yboard featur i ng re l ated i tems to the Co l or Pa l et te ; samp l es , st r i ke-of fs , fabr i cs , wa l l paper, organ i c/mater i a l e l ements are organ i zed i n a re l ated manner aga i nst a l i ght grey or wh i te background for cont rast and subt l e shadowi ng . I tems wi l l be shot as 3d render i ngs . Post wi l l feature a four -card concept runn i ng ver t i ca l l y, open i ng card wi l l be an an imated v i deo . Text wi l l be s imp l e and l i ght and wi l l on l y i nc l ude Co l or Pa l et te name , submi t ted verb i age and i nd i v i dua l co l or names .

SEE EXAMPLES ON PAGES 7-10

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