Couristan E-Commerce Content Resource Guide
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E - COMMERCE Co n t e n t Re s o u r c e Gu i d e
E - COMMERCE Co n t e n t Re s o u r c e Gu i d e
2 Online Dealer Agreement Online Dealer Request Form 1. COURISTAN MAP POLICY
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2. BRAND GUIDELINES
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Profile, Logos, Colors, Icons 3. AREA RUGS MASTER DATA
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4. AVAILABLE PERSPECTIVE PHOTOGRAPHY
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5. AVAILABLE VISUAL CONTENT Static Content Videos Annual Trend Reports 6. FTP ACCESS / SHAREFILE.COM
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7. MAP MONITORING 8. INVENTORY FEEDS
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COURISTAN
1. COUR I STAN MAP POL I CY
– On l i n e De a l e r Ag r e eme n t – On l i n e De a l e r Re qu e s t Fo r m
MAP POLICY
ONLINE DEALER AGREEMENT
ONLINE DEALER REQUEST
Issued Date: 4/3/19
Issued Date: 10/1/18
AUTHORIZED AND PREFERRED ONLINE DEALER AGREEMENT
MINIMUMADVERTISED PRICING POLICY
APPROVEDAUTHORIZED ONLINE DEALER CHANNELS By submitting its request to become anAuthorized online dealer, the entity(ies) listed below accept the terms and conditions of this agreement.Authorized dealers may not appoint any sub-dealers or distribu- tors without the prior, written consent of Couristan, Inc. in each instance.Approvals will be granted in writing at the sole discretion of Couristan, Inc. Please return the following information to Couristan, Inc. by email at info@couristan.com BUSINESS OR TRADE NAME (d/b/a): PRIMARYSTREETADDRESS: CITY/STATE: ZIPCODE: Please provide all domain names for which you are currently seeking approval (attachadditional sheet ifneeded):
As the most trusted name in floor coverings since 1926, Couristan, Inc. (“Couristan” or the “Company”) is focused on preserving its reputation for providing customers with the highest quality products and maintaining its strong brand recognition within the marketplace. We recognize that our success is tied to the success of our network of selectAuthorized Couristan dealers.We also know that many of our dealers invest significant time and resources to provide the level of customer service and product knowledge that isexpectedwhen sellingourproducts.Asacompanywewant toprotectourAuthorizedCouristandealers’ ability to do so, while at the same time discourage advertising that would be detrimental to our dealer service and support efforts. In order to create a competitive marketplace for our Authorized Couristan dealer network, Couristan has unilaterally adopted the following Minimum Advertised Price Policy (“MAP Policy” or “Policy”). This Policy may be revised in whole or in part at any time by Couristan, in its sole discretion. A. MAPPolicy Terms I. This MAP Policy has been established unilaterally by Couristan and will apply to all Resellers, includingbutnot limited toAuthorizedCouristandealers (collectively“Resellers”).Unlessotherwise specified herein, this MAP Policy applies to all advertising or promotion of Couristan area rug designs/collections (the “MAP Products”) via the internet, print media (including but not limited to flyers, brochures, newspaper, outdoor billboards), radio or television. However, this Policy is not applicable to in-store (brick and mortar) displays and product price labels or listings that are not distributed publicly. This MAP Policy regulates only the advertising and promotion of MAP Products. It does not regulate resale prices for MAP Products, and is not intended as a price control. Resellers remain free to sell the MAP Products at any price they choose in their sole andabsolutediscretion.NEITHERCOURISTAN,IT’SEMPLOYEES,NORTHISMAP POLICY HAVE ANY AUTHORITY TO DEFINE WHAT RESELLER RESALE PRICES MUST BE, OR OTHERWISE INTERFERE WITH THE ESTABLISHMENT OFRESALE PRICES . II. Couristan will provide a MinimumAdvertised Price (“MAP”) list for MAPProducts.All advertised prices forMAPProductsmustbeatorabove the listedMAP.Resellersarenot required topostprices on their websites or in print media. Advertising or promoting MAP Products at prices below the MAPmay result in Couristan’s refusal of purchase orders or termination of the Reseller’s account. III. A price identified on a Reseller’s website or in print media will be considered an advertised price, and as such, must adhere to this MAPPolicy. However, at such time as the price becomes associated with a purchase (e.g., when the MAP Product is added to an online shopping cart or at the final checkout stage), the price becomes the selling price and this MAPPolicy no longer applies. IV. Couristanmaymonitor theadvertisedpricesofResellers,eitherdirectlyorby theuseofa thirdparty, for compliance with this Policy. Couristan is the sole arbiter of this Policy and reserves the right to take unilateral corrective or remedial action in its enforcement, and in its sole discretion. V. Temporary sales,discounts,coupons,couponcodesandpromotions thateffectivelyoractually lower advertised prices on MAPProducts below the MAPare acceptable under this Policy as long as prior approval is provided by Couristan. Approval may be granted only by Couristan’s Brand Manager, identifiedbelow.Approvalmaybegrantedonacasebycasebasis. OTHERTHAN COURISTAN’S BRAND MANAGER, NO COURISTAN SALES PERSONNEL OR OTHER EMPLOYEES HAVE AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS MAP POLICY.
Couristan, Inc. recognizes the importance of the internet in its ability to generate sales and act as a promotional tool for consumers on their purchase journey. To ensure the integrity of the Couristan, Inc. brand, copyrights/trademarks and provide the highest level of quality and service, Couristan, Inc. has adopted the following guidelines, effective October 1, 2018. These guidelines that govern how our brand and products are merchandised on the internet supersede and replace all previous guidelines and requirements pertaining to the use of Couristan, Inc. copyrighted images and trademarks for the purpose of internet use or e-commerce. AllAuthorized Couristan dealers who wish to sell Couristan, Inc. products online are expected to follow these guidelines in addition to all other existing Couristan, Inc. guidelines including but not limited to pricing policies, intellectual property rights, and dealer commitments. A. Retail Sales on the Internet/Image and Materials Usage I. Authorized Couristan dealers, who have an internet website, participate in e-commerce or internet sales of any type are invited to include Couristan, Inc. area rug designs/collections among their assortment of products for sale.Authorized Couristan dealers who operate a brick-and-mortar must have Couristan area rug products merchandised within their operation in order to sell online. II. Under the terms and conditions set forth, Couristan is pleased to license the use of Couristan copyrighted product images/videos and trademarks to our Authorized Couristan dealers for the purposeofpromotingCouristan, Inc.area rugdesigns/collectionson the internetand/ore-commerce sales. The license extended by this agreement pertains only to internet usage of the copyrighted images/videos of Couristan, Inc. area rug designs/collections and the related trademarks. Couristan, Inc. reserves the right to limit, revoke the license or refuse to permit the use of such copyrighted images/videos and trademarks. No images from Couristan’s website shall be downloaded or copied without written consent from Couristan, Inc. Copyrighted images and trademarks may only be requestedbyaCouristanTerritoryManageronbehalfofanAuthorizedCouristandealer.Copyrighted images/videosand trademarkswillbesubmittedor transferred toadealer fromCouristan’sMarketing Department or by the dealer’s Couristan Territory Manager. III. Authorized Couristan dealers are responsible for and liable for any e-commerce conducted on any of the dealer’s website(s) (security, privacy and inappropriate materials shall indemnify, defend and hold Couristan, Inc.harmless fromanyclaimsarisingoutofanymaterialspresentedonadealer’swebsite). IV. All domain names where Couristan, Inc. products will be sold must be submitted for approval and Couristan, Inc. is to be notified in advance of any change. Domain name approvals will be granted inwritingat thesolediscretionofCouristan, Inc.Notwithstanding thisagreement,Couristanassumes no responsibility for thecontentonanyapprovedwebsiteordomainandeachownerof suchwebsite or domain shall hold Couristan harmless from any and all claims arising out of said website or domain.
Please Provide contact information for relevant parties within your organization to be used for product updates, billing and invoicing and account information (attachadditional sheet ifneeded): Name Title Phone # Email
In accordance with this agreement, the Authorized dealer stated above is permitted the nonexclusive right to market, advertise, offer to sell and/or fulfill orders of Couristan, Inc. products from approved channels only. Additional channels must be approved in advance in writing in each instance by the Brand Manager. Your Couristan, Inc. sales representative is not authorized to approve additional channels. Fulfillment of any order is not approval to re-sell into prohibited channels of trade.
Receipt of the above agreement is hereby acknowledged this
day of
, 201 .
Authorized Dealer Signature:
Click to download PDF
Click to download PDF
Click to download PDF
E-Commerce Content Resource Guide
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BRAND GU I DEL I NES 2.
STANDARD COMPANY PROFILE
2 Established in 1926, Couristan is the most trusted name in the floor covering industry, offering an assortment of exclusively designed power- loomed, handmade and outdoor area rugs, residential carpeting, custom rugs and custom Hospitality/Contract carpeting.
PRIMARY LOGO
SCRIPT “C” LOGO
INSPIRED BY LIFE LOGO
BRAND PANTONE COLORS
SOCIAL MEDIA ICONS
TW IT TER
P I NTEREST
I NSTAGRAM
V I MEO
YOU TUBE
Pantone 2748C Pantone 871C
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COURISTAN
– Br i c k + Mo r t a r – On l i n e – Di s c o n t i nu e d 3. AREA RUG MASTER DATA
CONTAINS THE FOLLOWING DATA:
UPC Codes Items Numbers Picture URLs Collection Names
Style Names Color Names Width/Length (Feet and Inches) Rug Shape Fringe or Unfringed Attribute Pile Height Construction Country of Origin Fiber Content MAP and MSRP (Customer Pricing Can Be Added) Shipping Dimensions Shipping Weights
E-Commerce Content Resource Guide
Please Make Request via Email: gabrielle.carisone@couristan.com
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4. AVA I L ABLE PERSPECT I VE PHOTOGRAPHY
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(RM) — ROOM SETTING 7241_0241_RM.JPG
(MR) — MIDDLE ROLL 7241_0241_MR.JPG
(CS) — CORNER STRAIGHT 7241_0241_CS.JPG
(CA) — CORNER ANGLE 7241_0241_CA.JPG
(TX) — TEXTURE 7241_0241_TX.JPG
(BK) — BACKING 7241_0241_BK.JPG
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COURISTAN
T h e Co u r i s t an Ma r k e t i n g t e am ha s c r e a t e d a c o l l e c t i o n o f v i s ua l c o n t e n t t o a s s i s t i n e nhan c i n g t h e s e l l i n g and pu r cha s i n g e xp e r i e n c e s o f o u r d e a l e rs and e nd - u s e rs. We ha v e a wi d e a r r a y o f s t a t i c c o n t e n t p e r f e c t f o r e c omme r c e a c c o un t s, a s we l l a s a numb e r o f b e au t i f u l and i n f o r ma t i o na l v i d e o s t o p r o v i d e v i s ua l c o n t e n t o n o u r s p e c i a l t y p r o du c t s and annua l t r e nd s. I n add i t i o n t o Co u r i s t an b r and e d v i s ua l s, we c an a l s o p r o v i d e unb r and e d v e rs i o n s up o n r e qu e s t . Al l c o n t e n t c an b e d own l o ad e d t o d i s t r i bu t e t o yo u r a c c o un t s. 5. AVA I L ABLE V I SUAL CONTENT
– HOW TO BUY AN AREA RUG – KNOWING YOUR AREA RUG CONSTRUCTION – HOW TO USE PATTERN AND COLOR – OUTDOOR LIVING SIX POINT PERFORMANCE TESTING – VIDEO CONTENT Annua l Trend Report Videos
Outdurable ® Area Rug Collection Guide to Cleaning Indoor/Outdoor Product Close-Up
– TREND REPORTS
*Supp l i e d c o n t e n t ma y o n l y b e u s e d o n we b pa g e s t ha t f e a t u r e Co u r i s t an p r o du c t s.
E-Commerce Content Resource Guide
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HOW TO B UY AN AR EA R UG HOW TO B UY AN AR EA R UG HOW TO B U Y A N A R E A R U G A GUIDE TO CHOOSING THE RIGHT SIZE, MATERIAL AND CONSTRUCTION FOR YOUR SPACE A GUIDE TO CHOOSING THE RIGHT SIZE, MATERIAL AND CONSTRUCTION FOR YOUR SPACE A GUIDE TO CHOOSING THE RIGHT SIZE, MATERIAL AND CONSTRUCTION FOR YOUR SPACE
LIVING ROOM
LARGE ROOM — 9’ x 12’ | STANDARD ROOM — 8’ x 11’ | SMALL ROOM — 5’ x 8’
LIVING ROOM
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LARGE ROOM — 9’ x 12’ | STANDARD ROOM — 8’ x 11’ | SMALL ROOM — 5’ x 8’
We suggest picking an area rug that extends past the coffee table and under the front two legs of each furniture piece. Otherwise, all four legs of the furniture should be on or off the area rug entirely. In a living room, the area rug helps define the space. The bigger the area rug the better chance of making an impact and better chance of bringing all the décor elements of the room together. We suggest picking an area rug that extends past the coffee table and under the front two legs of each furniture piece. Otherwise, all four legs of the furniture should be on or off the area rug entirely. In a living room, the area rug helps define the space. The bigger the area rug the better chance of making an impact and better chance of bringing all the décor elements of the room together.
DINING ROOM STANDARD SIZES — 9’ x 12’ | 8’ x 11’ | 8’ x 8’ round DINING ROOM STANDARD SIZES — 9’ x 12’ | 8’ x 11’ | 8’ x 8’ round
Use your table and chairs as your guideline. Your furniture, including when chairs are pushed out, should all fit comfortably on the area rug. Leave enough space so that the area rug extends beyond the back legs of a chair when your guests are seated. This is critical as your chairs may wobble on an uneven surface. An 8’ x 11’ area rug is the most common size for a dining room. Use your table and chairs as your guideline. Your furniture, including when chairs are pushed out, should all fit comfortably on the area rug. Leave enough space so that the area rug extends beyond the back legs of a chair when your guests are seated. This is critical as your chairs may wobble on an uneven surface. An 8’ x 11’ area rug is the most common size for a dining room.
BEDROOM STANDARD SIZES — 9’ x 12’ (king) | 8’ x 11’ (queen) | 2’ x 3’ or 4’ x 6’ BEDROOM STANDARD SIZES — 9’ x 12’ (king) | 8’ x 11’ (queen) | 2’ x 3’ or 4’ x 6’
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COURISTAN
BEDROOM STANDARD SIZES — 9’ x 12’ (king) | 8’ x 11’ (queen) | 2’ x 3’ or 4’ x 6’
If you want to put an area rug under the bed, be sure it extends a few feet around the sides of the bed. To frame the whole bed, have an even amount of area rug showing all around the bed. Your area rug should extend 36” around the bed. Smaller size area rugs are also a great option for bedrooms to flank on both sides of the bed.
HALLWAY STANDARD SIZES — 2’ x 8’ | 2’ x 11’ Runners
Runners are perfect for your hallway. A good rule of thumb is to keep six to twelve inches of flooring space exposed on both sides of your runner. A long central runner can be used down the center of a hallway, with furniture pushed to the sides. More common is to have a runner take up just one side in a hallway with furniture against the opposite wall.
ENTRYWAY STANDARD SIZES — special shapes | 4’ x 6’ | 3’ x 5’
E-Commerce Content Resource Guide
For an inviting entry, choose an area rug that will take up a majority of the space. Special shapes such as rounds, squares and octagons will provide dimension.
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K N OW I N G YO U R AR EA R UG CONS T R UCT I ON K N O I N G Y U R A R E A R T I O N
THE QUALITY OF YOUR AREA RUG AND THE WAY IT LOOKS AND FEELS... FIBER, TEXTURE, COLOR AND CONSTRUCTION THE QUALITY OF YOUR AREA RUG AND THE AY IT L S AND FEELS ... FIBER, TEXTURE, COLOR A S TI N
8 HAND-TUFTED Hand-tufted area rugs are created in a very similar fashion to hand-hooked area rugs. The major difference is that after the loop pile is created, it is usually sheared to produce a flat pile surface. As the name implies, this type of area rug is produced by craftsmen who draw the design on a canvas which will become the area rug’s anchor backing. Craftsmen then tuft the area rug using a “tufting gun” to insert various colored yarns into a backing. MACHINE MADE An area rug made by large power-looms. A power-loom is electrically automated and controlled by computers. Machine made area rugs can be made quickly and can be offered at a lower price compared to handmade area rugs. KNOTTED Area rugs made by weavers who knot pile yarns around the warp fibers that run the length of the area rug. Generally, the more knots per square inch, the more valuable the area rug. Hand-knotting is the most labor-intensive of all area rug-making. FLATWOVEN Weaving in which no knots are used. The weft strands are simply passed through the warp strands. Dhurries are flatwoven area rugs that originated in India and are usually made of cotton or wool. Kilims are generally finer, tapestry-like flatweaves. withstand outdoor elements. UV stabilized to ensure your area rug retains its color due to sun exposure and other weather conditions, as well as mold and mildew resistant. SHAG A deep, thick, uneven pile that is an inch or more. Super soft to the touch, shag area rugs complement a wide range of decorating styles like contemporary, modern, or even glam. INDOOR/OUTDOOR Woven using 100% polypropylene or PET (High Content Recycled Materials) and designed specifically to
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PAT T E RN AND COLOR PAT T E RN AND COLOR HOW TO U S E PAT T E R N A N D C O L O R TO HELP FIND AN AREA RUG THAT COMPLEMENTS YOUR SPACE, USE THESE SIMPLE STRATEGIES. TO HELP FIND AN AREA RUG THAT COMPLEMENTS YOUR SPACE, USE THESE SIMPLE STRATEGIES. HOW TO U S E PAT T E RN AND COLOR TO HELP FIND AN AREA RUG THAT COMPLEMENTS YOUR SPACE, USE THES IMPLE STRATEGIES TO HELP FIND AN AREA RUG THAT COMPLEMENTS YOUR SPACE, USE THESE SIMPLE STRATEGIES.
COURISTAN
GOT A SMALL SPACE? HERE IS HOW THE USE OF PATTERN AND COLOR IN YOUR AREA RUG CAN ENLARGE YOUR ROOM’S APPEARANCE. Small patterned area rugs in light shades and natural hues make a small space appear warm, cozy, yet will expand the overall appearance of your space. Stay away from dark patterns and colors, think natural and light. Simple, minimal geometrics (perhaps larger scaled, opened patterns) and alternating colored stripes will make your space look as if it never ends. Coordinate the colors offered in your area rug with your accessories which will make your space look uniform and neat. Uncluttered spaces can provide your space with a much larger appearance compared to its actual square footage. GOT A SMALL SPACE? HERE IS HOW THE USE OF PATTERN AND COLOR IN YOUR AREA RUG C N NLARGE Y UR OOM’S APPEARANCE. Small patterned area rugs in light shades and natural hues m ke a small space appear warm, cozy, yet wil expand th overall ap earance of you spa e. Stay a ay from ark patterns and colors, think natural and light. Simple, minimal geometri s (perhaps larger scaled, opened patterns) a d lternating colored stripes will make your spac look as if i never ends. Coordinat the colors offered in your are rug with your access ies whic will make your space look uniform and neat. Unclutt red spaces can provide your space w th a much l rger appea ance comp red to its actual square footage. GOT A SMALL SPACE? HERE IS HOW THE USE OF PATTERN AND C L R IN YO R A EA RUG CAN E L GE YOUR ROOM’S APPEARANCE. Small patterned area rugs in light shades and natural hu s m k a small space appear warm, cozy, yet will expand the overall appearance of your space. Stay away from dark patterns and colors, think natural and light. Simple, minimal geometrics (perhaps larger scaled, opened p terns) and alternating colored stri es will m ke your space look as if it never ends. Coordinate the colors offered in your area rug with your accessories which will make your space look uniform and neat. Uncluttered spaces can provide your space with a much larger appearance compared to its actual squar footage.
TOO LARGE OF A SPACE? SIZE IT DOWN.
TOO LARGE OF A SPACE? SIZE IT DOWN. TOO LARGE OF A SPACE? SIZE IT DOWN. Big, bold floral or abstract patterns in deep warm colors will make a room feel cozy. Patterns scaled on smaller s ze area rugs should be filled with contrasting colors in orde to make a living space look at its limited size. Use heavily textured patterns for a tighter cozi r appearanc . Adding special shape in the form of large rounds ext to small or rectangular area rugs will educe th appearance f a sp ce. Big, bold floral or abstract patterns in deep warm colors will make a room feel cozy. Patterns scaled on smaller size area rugs should be filled with contrasting colors in order to make a living space look at its limited size. Use heavily textured patterns for a tighter cozier appearance. Adding special shapes in the form of large rounds next to small or rectangular area rugs will reduce the appearance of a space. Big, bold floral or abstract patterns in deep warm colors will make a room feel cozy. Patterns scaled on smaller size area rugs should be filled with contrasting colors in order to make a living space look at its limited size. Use heavily textured patterns for a tighter cozier appearance. Adding special shapes in the form of large rounds next to small or rectangular area rugs will reduce the appearance of a space.
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O U T DOO R L I V I N G S I X P O I N T P E R FORMANCE T E S T I NG O U T DOO R L I V I N G S I X P O I N T P E R F O RM A N C E T E S T I N G EACH OF OUR INDOOR/OUTDOOR AREA RUGS ARE MADE OF THE FINEST 100% POLYPROPYLENE AND ARE WATER, MOLD AND MILDEW RESISTANT, AS WELL AS UV STABILIZED FOR LONGER RETENTION. EACH OF OUR INDOOR/OUTDOOR AREA RUGS ARE MADE OF THE FINEST 100% POLYPROPYLENE AND ARE WATER, MOLD AND MILDEW RESISTANT, AS WELL AS UV STABILIZED FOR LONGER COLOR RETENTION.
Here is what we test for to assure that you are receiving the most durable indoor/outdoor living area rug in today’s market:
C O L O R R E S I S T A N C E
S U R F A C E
4 . COLOR FASTNESS/ RESISTANCE TO WATER (Test: AATCC 107) 5 . COLOR FASTNESS HIGH HUMIDITY OZONE (Test: AATCC 129)
1 . SURFACE FLAMMABILITY (Test: CFR 1630 FF1-70)
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F L A M M A B I L I T Y
T O W A T E R
C O L O R R E S I S T A N C E
P A R A B E N
2 . PHTHALATES FREE FROM NON-TOXIC MATERIALS (Test: CPSIA)
T O H U M I D I T Y
F R E E
M O L D / M I L D E W
U L T R A V I O L E T
3 . UV STABILIZATION/COLOR FASTNESS TO LIGHT WITH NOTED DEGRATATION (Test: AATCC 16 for 300)
6 . FUNGAL (MOLD/MILDEW) RESISTANCE (Test: AATCC 147)
R E S I S T A N C E
S T A B I L I Z E D
PLEASE NOTE:
Though our indoor/outdoor performance area rugs go through an extensive six point performance testing process, we strongly recommend that your area rug be stored indoors during severe weather conditions.
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V I D E O C O N T E N T
COURISTAN
ECOMMERCE PRODUCT-DRIVEN INFORMATIONAL VIDEOS ARE DESIGNED TO SHOWCASE THE VALUE OF PRODUCTS AND ULTIMATELY HELP CONSUMERS FEEL MORE CONFIDENT IN MAKING A PURCHASE. (SOURCED FROM SHAKR) 65% OF CONSUMERS ARE MORE LIKELY TO BUY A PRODUCT ONLINE AFTER THEY’VE WATCHED A VIDEO ABOUT IT. ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE.
watch now
2 0 1 8 T R E N D R E P O R T This report, the first of its kind for Couristan, identified five key trends in the Home Furnishings Industry, and ultimately how these trends circle back to the vision we have for our area rug division. 2018 is all about incorporating color, global-inspired prints and recycled materials to provide a sense of well-traveled, trend-aligned design for the home. HTTPS://YOUTU.BE/HA-QIIYJWKA
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2 0 1 9 T R E N D R E P O R T 2019 is all about inclusion. Couristan identifies five key trends in the Home Furnishings Industry by embracing some of last year’s influences and giving them new life in this year’s trends-further proof that anything goes when it comes to creating our area rugs. HTTPS://YOUTU.BE/64OSK_V-2WS
E-Commerce Content Resource Guide
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V I D E O C O N T E N T
ECOMMERCE PRODUCT-DRIVEN INFORMATIONAL VIDEOS ARE DESIGNED TO SHOWCASE THE VALUE OF PRODUCTS AND ULTIMATELY HELP CONSUMERS FEEL MORE CONFIDENT IN MAKING A PURCHASE. (SOURCED FROM SHAKR) 65% OF CONSUMERS ARE MORE LIKELY TO BUY A PRODUCT ONLINE AFTER THEY’VE WATCHED A VIDEO ABOUT IT. ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE.
12 watch now
OU T D U R A B L E ® AREA RUG COLLECT I ON Reversible Indoor/Outdoor Area Rugs, UV Stabilized, Lightweight, Pet-Friendly, and Water, Mold and Mildew Resistant. Durable Multi- Performance Area Rug Collection For Your Indoor and Outdoor Living Spaces. HTTPS://YOUTU.BE/BD8TJE2QD7O
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G U I D E T O C L E A N I N G I N D O O R / O U T D O O R Wondering how to clean your Outdoor Area Rug? Couristan has your answers! HTTPS://YOUTU.BE/S2E5AVY5KEA
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V I D E O C O N T E N T
COURISTAN
ECOMMERCE PRODUCT-DRIVEN INFORMATIONAL VIDEOS ARE DESIGNED TO SHOWCASE THE VALUE OF PRODUCTS AND ULTIMATELY HELP CONSUMERS FEEL MORE CONFIDENT IN MAKING A PURCHASE. (SOURCED FROM SHAKR) 65% OF CONSUMERS ARE MORE LIKELY TO BUY A PRODUCT ONLINE AFTER THEY’VE WATCHED A VIDEO ABOUT IT. ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE.
EXAMPLE : BRUGES COLLECT ION 8828/0702 Diamante/Blossom A collection of ethnic-inspired designs updated with a modern twist, face-to-face wilton woven of 100% ultra-soft polyester featuring a beautiful of-the-moment color palette and fringed edges. HTTPS://VIMEO.COM/306234554 *Videos can be produced upon request.
watch now
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A N N UA L T R E N D R E P O RT S
THIS IS A GREAT TOOL THAT IS MEANT TO HELP YOU AS YOU NAVIGATE THE RUG WORLD AND CONTINUE TO DISCUSS NEW PRODUCTS, OF-THE-MOMENT DESIGN DIRECTION AND OVERALL TREND FABULOUSNESS.
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2019 TREND REPORT COURISTAN
2018 TREND REPORT
COURISTAN
Click to download PDF
Click to download PDF
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COURISTAN
6. FTP ACCESS / SHAREF I LE . COM
T h i s s i t e has be en de s i gne d as a sa l e s t oo l t o s t o r e f i l e s t ha t can be e as i l y down l oade d by you rs e l f o r by one o f ou r de a l e rs f o r t he i r we b and p r i n t ne e ds. Pl e as e no t e t ha t Sha r e f i l e. c om s o f twa r e o f f e rs a f r e e app t o down l oad i t t o you r phone o r t abl e t .
IMAGES
1_AREA RUG IMAGES:
INTRODUCTIONS ROOM SETTINGS RUG IMAGES
Pr i n t (Hi g h Re s CMYK TIF) WEB (Low Re s RGB JPG)
2_BROADLOOM 3_ROLL RUNNERS - SPECIAL SHAPES 4_DROPS LOGOS PDF F I LES EXCEL DOCS MASTER PRODUCT
E-Commerce Content Resource Guide
Please Contact Larry Mahurter, Vice President of Marketing for Access: larry.mahurter@couristan.com
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7. MAP MON I TOR I I NG
I n v e s t i n g i n a t h i r d pa r t y p l a t f o r m we a r e n ow abl e t o t r a c k , i d e n t i f y, e n f o r c e and mana g e o n l i n e MAP v i o l a t i o n s. I n add i t i o n t h i s p l a t f o r m p r o v i d e s d e t a i l e d ana l y t i c s t ha t t r a c k o u r p r o du c t r ank i n g s, p r o du c t p l a c eme n t s, p r o du c t p r i c i n g and swe e t s p o t s a c r o s s t o p we b s i t e s and p r o du c t c a t e g o r i e s
UNMATCHED SELLERS DATA
PRODUCT TRACKER
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8. I NVENTORY FEEDS
846 I NVENTORY FEED I S AVA I L ABLE V I A ED I . FEEDS RUN FROM THE SCHEDULER AT 3 : 15PM.
To add a c u s t ome r t o t h e da i l y i n v e n t o r y f e e d we wi l l n e e d t h e c o n t a c t p e rs o n’s name and t h e i r ema i l ID. Al l i n f o r ma t i o n and i nqu i r i e s ma y b e s ubmi t t e d t o : BONNIE GIULIANO, EDI MANAGER-IT ADMINISTRATOR BONNIE.GIULIANO@COURISTAN.COM
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DIGITALLY PRINTED Pasha Collection
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COURISTAN
DIGITALLY PRINTED Caledonia Collection
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TWO EXECUTIVE DRIVE, FORT LEE, NEW JERSEY 07024 • 800.223.6186 • COURISTAN.COM
Wall-To-Wall Carpet • Area Rugs • Roll Runners • Custom Rugs
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