Couristan E-Commerce Content Resource Guide

V I D E O C O N T E N T

COURISTAN

ECOMMERCE PRODUCT-DRIVEN INFORMATIONAL VIDEOS ARE DESIGNED TO SHOWCASE THE VALUE OF PRODUCTS AND ULTIMATELY HELP CONSUMERS FEEL MORE CONFIDENT IN MAKING A PURCHASE. (SOURCED FROM SHAKR) 65% OF CONSUMERS ARE MORE LIKELY TO BUY A PRODUCT ONLINE AFTER THEY’VE WATCHED A VIDEO ABOUT IT. ALMOST 50% OF INTERNET USERS LOOK FOR VIDEOS RELATED TO A PRODUCT OR SERVICE BEFORE VISITING A STORE.

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2 0 1 8 T R E N D R E P O R T This report, the first of its kind for Couristan, identified five key trends in the Home Furnishings Industry, and ultimately how these trends circle back to the vision we have for our area rug division. 2018 is all about incorporating color, global-inspired prints and recycled materials to provide a sense of well-traveled, trend-aligned design for the home. HTTPS://YOUTU.BE/HA-QIIYJWKA

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2 0 1 9 T R E N D R E P O R T 2019 is all about inclusion. Couristan identifies five key trends in the Home Furnishings Industry by embracing some of last year’s influences and giving them new life in this year’s trends-further proof that anything goes when it comes to creating our area rugs. HTTPS://YOUTU.BE/64OSK_V-2WS

E-Commerce Content Resource Guide

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